CSR
Sustainability
Our commitment to eco-friendly and sustainable approaches reduces adverse environmental impacts.
Green Energy
As an eco-conscious company that believes in energy-saving practices, we strive to use planet-friendly means to generate energy for our factory processes. About 70% of the energy that powers-up our manufacturing facility is generated through wind mills, and our goal is to achieve 90% wind mill powered energy in the future.
We support and use green-energy and have plans underway to provision more green-conscious energy through Solar and Recycled Energy methods.
Fairtrade
We use organic cotton for our production, so that farmers benefit through us directly. We have also partnered with Pratima Agro – a social NGO group that works for farmers’ welfare. Our journey of Fair-Trade Premium projects with Pratima Agro started in the year 2006 and is growing stronger with each passing year, empowering farmers in many ways.
As a socially-conscious organization, we salute our farmers by adopting Fair Trade practices in our business. Fair Trade recognizes and rewards the noble efforts of our farmers who contribute greatly to our society. And to this, we follow and adopt various farmer-friendly practices to stay connected to our grass roots.